EN NL

Our story

Information should be understandable.

Important information should not only be available. People must also be able to understand it, use it and trust it.

Yet much digital communication is still written as if everyone reads in the same way, knows the same things and has the same room to process complex information. As a result, people disengage, become uncertain or miss important steps.

Capibaira helps organizations change that.

We build technology that makes existing digital content clearer, more accessible and more usable, without losing the original meaning. Readers can choose the version that works for them: the original text, a simpler explanation, a short summary, word explanations or audio.

Organizations keep control over their source text, tone of voice, brand and workflows. That is how we make information more understandable for more people, without requiring organizations to rebuild their content.

Portrait of Jade, founder of Capibaira
Portrait of Gijs van der Wal, founder of Capibaira

Vision

Systems should adapt to people

We believe in a world in which digital systems adapt to people, not the other way around.

People differ in reading level, language background, prior knowledge, concentration and digital skills. That is why information should be able to adapt to the reader's needs.

The future of communication is flexible, inclusive and designed for real differences.

Mission

Content that adapts to the reader

Capibaira helps organizations replace standard communication with content that adapts to the reader.

Our goal is to make information more understandable, accessible and usable for everyone who needs to act on it, without losing meaning, tone or control.

Why we started Capibaira

We started Capibaira because too many people are still excluded by the way information is written.

Again and again, we saw the same pattern: the information is there, but it does not work well enough for the people it is meant for. A letter is sent, an explanation is online, a digital service is available. But when people do not understand what it says or what they need to do, confusion follows.

We believe this is not an individual problem, but a design problem.

Understanding should not depend on your reading level, language background, learning style, stress level or ability to decode complex text under pressure. Information should be presented in a way that helps more people move forward independently.

With Capibaira, we want to build a new standard for digital communication: clearer, more accessible and better aligned with real people in the real world.

Because information only has value when people can move forward with it.