You’re already losing part of your audience
In the Netherlands, 1 in 5 adults struggles with reading, writing. That’s about 3 million people. Globally, more than 1.3 billion people live with some form of disability that makes standard digital content harder to use. That’s nearly 1 in 6 people worldwide.
If your content isn’t accessible, many of these people won’t engage with it at all. That means lost revenue, weaker trust, and zero impact where it’s most needed. The good news? Making your content simpler and more inclusive helps everyone. It speeds up understanding and gives people the confidence to act. This isn’t lowering the bar. It’s opening the door.
What actually works for users
This isn’t theory. Research and practice show that a few simple changes make a big difference:
Short sentences and clear headings. They make content faster to scan and easier to understand. Readers can grasp the message at a glance and focus on what matters.
Logical structure with space and visual cues. White space, clean layouts, and helpful icons break up the wall of text. This reduces clutter and makes it easier to follow, especially for people with dyslexia, low literacy, or those reading in a second language.
Text-to-speech (TTS). This turns written text into spoken words. It supports mobile users, people with low vision, or those who simply prefer listening. For someone with dyslexia or learning Dutch as a new language, hearing the text read aloud makes it easier to follow and remember.
What this means for your organization
Simplification isn’t just nice to have. It directly impacts how people use your services and how they see your brand.
Fewer questions, more self-service
When content is clear and accessible, people can solve problems on their own. That means fewer support calls and emails, less frustration, and more confidence. One study showed that clear user guides saved a company over $1 million a year in reduced support costs. And it’s what customers want: 73% of consumers prefer to solve issues themselves if the information is clear.
Lower content costs
Adapting content for different levels doesn’t have to mean extra work. Automation can create plain-language versions or generate audio instantly. That reduces manual rewriting and frees up your team for higher-value tasks. Investing in clarity up front also avoids expensive fixes later. It’s cheaper to make content accessible once than to deal with confusion, complaints, or compliance problems afterward.
Wider reach through inclusion
When your content is easy to understand, more people can use it. Regardless of education, reading ability, or language background. Accessibility expands your market and builds trust. It shows commitment to inclusion, which strengthens your reputation. People are more likely to support businesses that communicate in a way everyone can follow. The result: broader reach, higher satisfaction, and stronger loyalty.
Ready for the rules
From June 2025, the European Accessibility Act will require accessible digital content for many products and services, including websites, apps, e-books, and e-commerce. If your content already follows these standards. Clear structure, readable language, proper alt text. You won’t be scrambling to comply. You’ll be ahead of the curve and earn credit for being proactive.
Want to make your content truly accessible?
At Capibaira, we offer a solution that makes accessibility simple and scalable. Our tool can simplify text automatically, generate audio on demand, and fit directly into your current systems. No need to start over.
The result? Clearer communication, lower support load, wider reach, and full compliance with upcoming rules. Most importantly, every user gets an experience that feels right for them.
If you want to broaden your audience, reduce costs, and boost impact, we’re here to help. Let’s make your content work better for everyone.